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MUSIC | Vol. 6, No. 20, May 18, 2006
(Joe Elliott's Untold Story)

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Get’Em Going

by Terence Buckley

NEW ERA FOR LOCAL HIP-HOP SCENE

What: Get'Em Magazine's 2006 Music Awards
When: 4 p.m. Saturday, May 20
Where: Saenger Theater, 118 South Palafox Place
Cost: $53
Details: 1-877-574-3836 or www.getemmagazine.com

This weekend, the hip-hop red carpet rolls out onto Palafox Street. Expect limos pulling up while cameras flash as sexy artists, football players and models sign autographs and wave to the crowd of star-crazed onlookers.

Get'Em Magazine—a full-color glossy covering the nation's ins and outs of rap, hip-hop, R&B, fashion, modeling and more—intends to blow out Pensacola's Saenger Theater with their first annual music awards. With a circulation of 8,000, Get'Em is distributed from Virginia to Texas to Germany, according to the publication's editor Ernest Clemons Jr.

Sponsorship for the event is widespread: Bodyhead Entertainment, Triad and Boondock all present their own artists at the show. Rumor is that major sponsor Roy Jones Jr. may have something to do with the "hip-hop sexy" feel to the event.

Not to diss BET, but the red-carpet runway is a proto fashion-conscious event, "not an awards show that inspires dress code," says Tuesday Donaldson, events coordinator. Artists can show up in their white T-shirts and tennis shoes or come decked out in tuxedos or evening gowns.

For the independent acts it's an "opportunity to shine and put themselves out in front of a lot of people," continues Donaldson, and it's more about the artists being comfortable with themselves in front of the attention, not putting on a fashion show.

Inside the main event, Ray Ray of 93 BLX and Comic View's Double D host as DJ DAP spins in between live performances by at least nine groups, including Boneface and Da Cookie Man.

Some of the awards categories include "Tightest Clothing Designer," "Crunkiest Artist of the Year" and standing alone in the "Native American Hip-Hop Awards of the Year" is the solo artist Shadowyze – the dude spotlighting oppressive regimes snubbing Native populations from the Magellan Strait to the Artic Circle.

Recognized for his new self-titled album "Shadowyze," recorded in '05 by Digital Studios in Houston, he describes the compilation as more of a "mainstream record" than his two previous politically-charged albums and contains some "club songs that you may hear at Seville," he says.

Shadowyze's new album still contains socially-provoking tracks, such as "It's Hard" and "Stand up to the Gun," leading the soundtrack for the Miami-made independent film, "Murder on the Border."

Expect to see Shadowyze, Roy Jones Jr., Chyna White and Rellik and perhaps some surprise celebrities at the awards show.

If kicking off early can't be helped, there's a. pre-party 10 p.m. Friday, May 19 at Club Dimensions, 2418 W. Delano St., showcasing "The Legendary" Pimp C. Advance tickets start at $20. Call either 554-3308 or 287-1028 for the lowdown. 

Can't get enough of the bling-bling feeling? Join the entourage at 10 p.m. for the after party at Platinum Club, hosted by DJ Dagwood and BLX's Chris Hollywood. The event will feature live performances by Kritical, Haitian Fresh, P and others. On-line tickets $15, advance tickets $20. Check the website for details.


Contributed by Terence Buckley